Private BetaRun the full product discovery loop from instinct to insight in hours
Built for product managers from AI startups to the Fortune 500 to de-risk bets before a single line of code is written
“FalconFirst reflects where product management is heading: validation at scale, defensible decisions, and learnings that compound with every experiment.”
Built by leaders with experience at
and across high-growth AI startups
The GapDeciding what to build
Biggest PM bottleneck: build cycles compressed, but discovery still lags
KPI
Product Discovery Today
Time to insight
4 to 12+ weeks
By then, direction is locked & hard to pivot
Hours
Fast enough to match today's rapid build cycles
Users reached
6 to 15 users
In a lab to predict how millions will behave in production
100+ users
Target your customers, in live flows
Decision clarity
Opinions, decks, debates
Gut calls dressed as data; hard to defend
Clear pause/ pivot/ pursue outcomes
Linked evidence you can inspect, defend & act on
Cost per decision
$12K to $30K+ per study
So teams test less & take bigger bets
Platform pricing
So teams can test early & often
Learning retention
Resets every cycle
Buried in decks & tools; lost in reorgs
Compounded learning
Each experiment makes the next one smarter
Ownership
3 to 5 teams
Handoffs dilute clarity, slow alignment & add bias
1 owner, 1 tool
PM runs the entire discovery loop
“Most product failures stem not from poor execution, but from building something nobody wanted and realizing it too late.”
“With AI assisted coding, product decisions are now the new bottleneck.”
“AI is blurring roles, pushing PMs beyond traditional boundaries.”
“With AI assisted coding, product decisions are now the new bottleneck.”
Falcon Terminal: Innovation StudioHow it works
PMs run entire discovery loop: design, research and validate in one platform
Turn intent into a working prototype
PM shares context, goal, artifacts, PRD
Product Req.docx
Research Findings.pdf
Usage Metrics.csv
Mockup.png
Prototype + built-in instrumentation + what to ask/measure
Target existing customers, in live flows
PM selects criteria: audience, workflow, trigger
Select which customers you want feedback from
~3.2k eligible
Controlled DeliveryResearch plan + targeted recruitment + controlled delivery
Capture real behavior, in context
Customers interact with prototype in live flows
Live signals + friction patterns + feedback at scale
Next, Falcon turns these signals into decision cards
Falcon Terminal: Decision Command CenterAI-Native decision layer
See what to kill, what to iterate and what to build next
Ask Falcon about the evidence
Step-Up verification at checkout
Summary: Users hesitate & abandon when the step-up prompt appears. It feels suspicious & adds friction, hurting trust.
Mobile checkout flow redesign
Summary: Users want faster checkout, but new flow creates avoidable friction at a few steps. The bet is right but execution needs tweaks.
Customer loyalty program refresh
Summary: Users quickly understand the value & opt in with confidence. The new rewards structure increases intent without adding friction.
CapabilitiesWhat Falcon unlocks
A decision system built for faster teams, higher stakes and real-world validation
End-to-end decision ownership- Full-stack PM decision making
- Validation across the product lifecycle
- Compounded organizational learnings
Backlog impact preview
See the impact of validating your backlog
FalconFirstTime to decision:
People hours:
Cost exposure:
Users reached:
Decision clarity:
Decision confidence:
Estimates shown for illustration
Enterprise ReadinessBuilt for trust from day one
Designed to meet security, compliance and governance expectations
Access & security
SSO & SCIM- Role-based access controls and approvals
- Tenant isolation
Data & privacy
- On-ingest PII controls
- Data minimization by design
- Customer-owned data boundaries
- DPA support
Audit & governance
- Audit trails
- Activity logs
- Exportable decision records
- Security and activity monitoring
Compliance & infrastructure
- SOC 2 (in progress)
- Built on Azure
- Secure-by-default architecture with phased controls
Product StackIntegrations
Designed to slot into enterprise product workflows
Integrations built progressively alongside design partners
Clarity Before CodeWhat we're hearing from product leaders
“The old model was: build it, ship it, hope. We needed something better.”
“Our teams can't afford 8-week validation cycles anymore. By the time research finishes, the roadmap has already moved.”
“PMs are being asked to make bigger calls with less support. We need evidence we can actually defend.”
“Our teams can't afford 8-week validation cycles anymore. By the time research finishes, the roadmap has already moved.”
Get StartedLimited early access
Be among the first to make defensible roadmap decisions using the Falcon Terminal
Applicants join a waitlist and get approved as capacity opens
Want priority access and deeper support (paid, limited)? Book a 20-minute conversation ->